Essex-born YouTube star Emma Blackery and her brand have no limits. With the upcoming release of her full-length album, Villains, Blackery debuts her new sleek electro-pop sound - itâ€™s a change, but we like it.
Emma Blackery is no stranger to the music scene, in fact, Blackery has several successful EPs under her belt including Magnetised, Distance and Perfect. Now, without a label and completely off of her own back, Blackery is releasing her debut album, Villains, on August 31st.
The album starts with â€˜Villains PT Iâ€™. A dark pop intro that uses breathy vocals to emphasise lyrics that reveal a potential revenge narrative, â€˜I became possessed and obsessed / with the idea of revengeâ€™. Track two, â€˜Dirtâ€™ was released as the lead single. It didnâ€™t come without fans arguing that it was a sad departure from Blackeryâ€™s original sound, however, the song needs no protection as the pop-current backing track, mixed with angsty lyrics solidifies it as a winning track on the album. â€˜Fake Friendsâ€™ is a synth-pop success with an 80â€™s influence that asserts itself as a dance track. Blackeryâ€™s vocals rise to meet the beat in a breakdown moment about trust, â€˜You donâ€™t trust me / and I donâ€™t trust youâ€™.
In a sudden twist, Blackery brings forward â€˜Icarusâ€™ which swiftly departs from the albumâ€™s typical upbeat tempo. Based on the mythological tale, â€˜Icarusâ€™ is a song that you can interpret in many ways, but it sounds as if Blackery is singing about how she, herself, flew too close to the sun. Sonically, the track is a marvel. The backing violin creates a rise in the verse and when it reaches the chorus, it mimics the fall of Icarus himself. â€˜Take Me Outâ€™ is the artistâ€™s battle cry. Her heavy vocals dominate the verses and charge head first into the beat of the chorus. â€˜How you gonna take me out / you are the liar / I am the fireâ€™. The lyrics show Blackeryâ€™s brute strength, and her unwillingness to back down. Itâ€™s powerful, resilient, and a statement song. Track seven gives us â€˜Pettyâ€™. The backing track dances with a tropical house inspired beat, whilst the lyrics follow the theme of reclaiming negative perceptions. If Villains has an anthem, it is definitely this song.
As the album comes to a close, â€˜Burn the Witchâ€™ precedes the final song, depicting the destruction of Emma Blackeryâ€™s character as a â€˜witch huntâ€™. The slow verses contrast the hard-hitting chorus that gives the artist another strong contender in the fight for the best song on the album. Villainsâ€™ final track is PT. 2 of the titular song. In this explosive closer, Emma explores the part she played in her own downfall, â€˜self-sabotage â€˜til the end / if I could do it again / what would I change?â€™ Itâ€™s a contemplative track that leaves you thinking a little after the song is over.
For a debut album Emma Blackery has exceeded all expectations. Villains trades in her old pop-punk influenced style for a slick electro-pop album with witty lyrics and catchy singles that youâ€™ll have on repeat.